PRIME! PRIME! PRIME!

Have you ever purchased an eye shadow only to to be disappointed with the lack of staying power or pigment? Does your eyeshadow crease, get patchy or disappear throughout the course of the day? These are indicators that you may be missing an important step to your eye makeup application. You wouldn’t paint a wall without primer, would you? Well, this is the same exact concept. Primers will improve the longevity of your look and enhance color so that you can mainmtain a polished image all day long. Compare these primers and decide which ones will suit you best.


Urban Decay Eyeshadow Primer Potion is a nude eye base in a cute little genie bottle that works like magic. It’s the ultimate eye prep for smoother, more vibrant shadow and all-day wear, with absolutely no creasing.

Too Faced Shadow Insurance is a different because it can be used as a matte or dewy finish. Dab a little on the back of your hand and dip your brush in it before applying color to your brush. It won’t ruin your makeup and it has a vivid finish when used this way. For a basic application with matte finish just pat on lid and place color afterward.

Laura Mercier Eye Basics has skin friendly ingredients that enhance the delicate skin on the eye lids, botanicals to soothe distressed lids, Vitamins A, E & C that provide anti-oxidant protection and Eye Bright the newest addition to the Eye Basics family offers anti-inflammatory and healing benefits. This sheer, creamy texture blends easily and smoothly leaving a long-lasting semi-matte finish. Use as a primer or alone to add a little color to your eyes. Choose a shade that matches your skin tone.

Smashbox Photo Finish Lid Primer is made in one universal shade and increases longevity. Create the perfect nude eye by applying over the lid for an even tone. The exclusive formula contains Phytomoist, a plant-based hyaluronic acid for ultimate moisturization and amino acids for skin-smoothing benefits. Soft focus pearls help diminish the appearance of fine lines on the lids while the patented Qusome(R) delivery system ensures all ingredients penetrate the skin to deliver effective results.

Bare Escentuals Prime Time has a gentle formula that goes on sheer and lightweight yet provides heavy-duty staying power for the most vibrant and lasting color. The sheer, neutral tint doesn’t interfere with your favorite colors, while the bareMinerals-infused smoothing base keeps excess oil from affecting wear. This formula is free of Parabens, Sulfates, Synthetic Fragrances, Synthetic Dyes, Phthalates. Prime Time Eyelid Primer is allergy-tested by dermatologists.

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